The right answers to the wrong questions plagues nearly every industry with inadequate solutions Accurately defining a problem it itself makes the solution apparent Most market ‘solutions’ sell a remedy for a symptom not a root A root solution solves all symptoms linked to the root simultaneously One of the biggest culprits of a misdiagnosed solution is the prescription of...
Check out this chart This comes from Bob Bly’s book “How to Create Irresistible Offers” You’ll see being brand driven is the most expensive way to get a sale, and being offer driven is the least expensive way to get a sale Example of being offer driven is: “Roofers in Houston – we’ll add 10 new projects a month to your business using Google Ads”...
Raising the stakes forward is building up to create necessityRaising the stakes backwards is stripping down to create necessity Without necessity there is very little hope that the required motivation will manifest This is the difference between want and need Want is a incredibly weak force It’s akin to preference Preference is you’d prefer a burger over pasta It’s a very weak...
In fact, it’s by being consistently good that you increase the probability of producing something occasionally great. The body I have today is not because of the occasional amazing workouts I have here and there It’s because of the consistently good workouts I have daily That’s the 80% of the 80/20 It is by being consistently good we increase our probability of being...
To know what you should do, know who you are. “Knowing yourself” does not need to be some existential metaphysical spiritual search A fairly simple and pragmatic look at your personality and proclivities will be more than sufficient You CANNOT change the core of who you are Blank slate theory is false, you are not born a blank canvas. You can get all that you want in life if...
a letter to myself, shared with you. You get what you give People drastically underestimate how much work is actually required to get exceptional results Remember, failure is the expectation, success is the exception Therefore to be successful you must become the exception Become exceptional When it comes to being exceptional, chances are…you simply aren’t doing enough Not exercising...
What you are great at almost always develops to compensate for what you are terrible at We are all born with primary & secondary cognitive functions These heavily influence what you gravitate towards and become good at It is your operating system for processing reality which comes naturally to you We tend to gravitate toward what we are good at, and avoid what we are bad at This then causes...
Live life while figuring it outDon’t put life on hold to figure it out It seems like the logical thing to do Put all your focus into one thing, hunker down, force yourself to make it happen ‘burn the boats’ Then re-emerge as your new and improved self Thing is, Most won’t re-emerge The on hold approach is so bad not only will you not get results You’ll develop new...
Equations to fulfill ambitions are not hard to solveEquations people create are impossible to solve Is it truly difficult and complex? Or do people make it difficult and complex What is business? Business is supplying demand at a profit It’s a very simple equation In fact, you don’t even need to solve it You can just look at others who have solved it and combine the best elements to...
Things aren’t difficultPeople make things difficult From a young age i’ve approached life with a very simple question Should we just do the opposite? I’d look around and see90% of businesses fail90% of dieters fail90% of traders fail90% of new years resolutions fail I thought…could it be as simple as doing the opposite of what everyone else is doing No quite, but not far...