Conscious = CEO
Subconscious = all the team members at the business making everything happen
πΒ βI and my Father are one, but my Father he is greater than IβΒ β John 10:30
Β π βI of myself can do nothing, the Father within me He doeth the worksβΒ β John 5:30
Father = Subconscious
The CEO can’t do anything without his team
His team does the works

Good CEO = Leadership
Bad CEO = Dictatorship
What do the best CEO’s do?
- They hire the best people, people better than them
- They trust and listen to those people
- They create an environment which puts their team in the best position to thrive
- They allocate resources to give the departments what they need
The best CEO’s mostly stay out of the way
The worst CEO’s mostly get in the way
π§ Mind, Your Business
Your mind is your business
There are key parallels from the business world which can provide valuable insight for governing our mental faculties
π Playbooks, Parameters and Systems

Picture a department in a business
Imagine they had no office, everyday they had to spend time and energy figuring out where they had to be
Imagine they had no tasks or objectives set, everyday they had to figure out what to do
This would be a massive waste of time and energy which could have been allocated to getting the job done
This is the importance of designing playbooks
The athlete is given both a position to play and a playbook or strategy to be executed for that days game
It’s that strategy and his position which puts him in the best position for his brilliance to shine
He doesn’t need to waste time figuring out what to do, or where to be
100% of his mental & energetic bandwidth is focused on the one thing he needs to do
Which frees up mental bandwidth and awareness to be present and process the game being played in front of him
Which allows him to make those creative moves which blow the audience away
Same thing in making content or sales
There’s parameters set, a intention, a set of guidelines to put him in the best position to fill in the blanks with his brilliance
The subconscious faculties are GREAT at filling in the blanks
They also can be deployed to help you design the templates and strategies, the fill in the blank sheets
So long as that intention is clearly set, the team can make it happen
The problem is when there is no intention set, no purpose defined, no goal
It would be like going to the gym with no plan
Even when i’d go with ‘no plan’
I’d still have guidelines and a purpose, this is a bare minimum
For example, i’d know it was chest and triceps day. I know i’d start with a compound lift
The rest of the lifts throughout the workout i’d pick on the fly
I was advanced enough to do that after 5 years of training
But it’s not recommended, i’m just recalling a period I would workout with ‘no plan’ but still enough guidelines and parameters to progress
As you get more advanced in your field you can break the rules and switch to guidelines and parameters
But you must learn and deeply understand the rules before you break them
A beginner sales guy may start with a word for word script
Years later as he gets to an advanced level
He typically will switch to parameters and guidelines
He’s skilled enough to adapt on the fly and break the rules
This concept is one of the key parallels in running the business of your mind.
Set the intention, design a strategy
….a clear fill in the blank set of things for the faculties of mind to work on
That way they can be fully dedicated to working on their assignment
Instead of divided in conflicting intentions trying to figure out what needs to be done
Composure & Stress Tolerance
This goes A LOT deeper and is A LOT more significant than people might initially think
The more stressed you are AND the more sensitive you are to stress
The higher your brainwave state will be
Which effectively makes you dumber, slower, and significantly diminishes all mental faculties

Lo-Beta and Alpha are optimal states
Lo-Beta being excellent for learning & absorbing information
Stimulated and open enough to be receptive to new information without being stressed or anxious about it
Why is this so important?

The higher the brainwave state the further you are away from your subconscious
The analytical mind shows the border between conscious and subconscious
The higher the brainwaves/stress the more disconnected you are from your ‘team members’
The faculties of the subconscious mind
When we are stressed we increase the 5 physical senses and decrease the 6th senses – intelligence, intuition, imagination
Thinking becomes more binary and detached from logic and rationality
A lingering ‘fight or flight’ mode
The lower the stress, the lower the brainwave state
Which means the closer to the subconscious facilities we are
The 5 physical senses decrease, and the 6th senses increase
Think about it,
If you’re about to get attacked, you don’t require intelligence, imagination, etc
So those get lowered, and binary simple thinking gets increased
Fight or Flight
Do or Don’t
Good or Bad
…and the 5 physical senses heighten to brace for impact
Those aches and pains despite not getting hit or getting injured
Thank stress for that
Trusting your team
We’ve covered this extensively in other articles so i’ll only briefly touch on it here
In trying to win and not lose at the same time
In trying to get what you want while also avoiding what you don’t want
The facilities of the subconscious mind get divided
Attempting to solve two conflicting intentions
It’s what causes athletes to choke
It would be like half of your department working on one project
..while the other half work on the exact opposite of that project
Like the CEO who gets out of the way and let’s the team shine
The conscious steps out of the way when we preform at our peak
Professional athletes aren’t consciously calculating their moves, that’s WAY too slow for the pro level
The conscious is mostly checking in during periods of stoppage
Remembering the playbook, their strategy for this game, their positional instructions for this game
The actual playing of the game is mostly subconscious “flow”
Know your equipment and team
Imagine a factory loaded with top of the line equipment for producing pet food
But this factory is struggling
They’re trying to produce trendy hoodies and sneakers with their equipment and can’t do it
We’re all built different
Imagine a right handed person trying to score baskets with their left hand
They’ll get poor results
They’ll feel inadequate
They’ll never enter a flow state
They’ll never make it to a pro level
Similar to right and left hand dominance
We have preferred and dominant ways of thinking, processing information, and making decisions
We can work on our ‘weaker hand’
But we still have that dominant hand we would use if we were say in a $10,000 3 point contest challenge
Introversion & Extraversion
Those terms have become synonymous with how often and how well you engage in parties
This is a distorted definition, hijacked by pop culture
Think of it more so as internal vs external


It’s this subtle difference which effects our personality, our strengths, our weaknesses

It’s impossible to be someone else
Attempts at doing so will feel like using your left hand as a right handed person
It would be like trying to manufacture shoes with ingredients to bake a cake
You have a unique combination of attributes, skills, and ingredients
It is crucial for your ‘business’ to understand it’s identity
What you are and what you’re not
We love brands who know who they are and own it
We cringe when we see brands try to be something they are not
Performance to me has 2 definitions
In the theatre sense (your role in the play)
and the task effectiveness sense (how well you play the role)
“Know yourself”
“Improve yourself”
Don’t attempt to be someone else
In fact the mere attempt of trying to be someone else is simply ignorance of who we are and how great OUR personal attributes really are
The reason why so many ‘hacks’, strategies, tips, etc all fail miserably is because people don’t know themselves
No ‘hack’ is going to magically allow a baker to produce shoes with his dough, sugars, and baking ingredients
CEO CONSCIOUSNESS
I wanted to keep this article concise and to the point
Things would get unnecessarily complex if I attempted to articulate dozens of qualities which make CEO’s and businesses thrive
You absolutely can get tremendous value taking some time to listen to YouTube videos or picking up a book on effectiveness for CEO’s
Viewing it from the lens presented in this article and seeing the parallels for leading and supporting the faculties of mind
Conscious and Subconscious working in harmony
π “When the two make peace in this one house, you will say to the mountain move and it will move” – Gospel of Thomas
Two = Conscious + Subconscious
Mountain = goals, desires, heights you wish to climb
Thank you for reading,
Mind your business