a letter to myself, shared with you.
You get what you give
People drastically underestimate how much work is actually required to get exceptional results
Remember, failure is the expectation, success is the exception
Therefore to be successful you must become the exception
Become exceptional
When it comes to being exceptional, chances are…you simply aren’t doing enough
Not exercising enough
Not working enough
Not posting enough
Not networking enough
Not contributing enough
Not lifting enough
Not prospecting enough
When you give more you’ll get more
You get what you give
When you give a lot you’ll get a lot
When you give the bare minimum you’ll get the bare minimum
Executing & mastering the basics + high activity levels WILL put you in the top 20%
Those last few percentages are when nuance, complexity, and details come into play
Before that point the road to the top 20% is quite simple
Do More.
🛫 When you’re on the runway, when the plane is taking off…
Achieving escape velocity and breaking through into flight is about SPEED
The minor details of course correction happen once IN FLIGHT, after you’ve taken off
Like a heat seeking missile, it’s massive power, speed, and force to get the missile launched
AFTER it’s in flight it adjusts and course corrects to close in on the target
When you’re at the bottom of the pyramid you have no business concerning yourself with complexity, nuance, fanciness
Effectiveness comes before efficiency
You need something to be effective before you make it efficient
At the bottom embrace ruggedness and etch it into your mindset:
It doesn’t need to be done perfect, it just needs to be done
But let me pose a question to you…
What better do you have to do?
What’s so important that you are currently doing that you can’t invest your time doing more toward realizing your potential?
A quote I love from Alex Hormozi is:
“The work works on you more than you work on it”
It is through doing more we become more
We develop character traits
Unlocking dormant parts already within you and bringing those character traits to the surface and making them default identity characteristics
🔑 Reality operates on a as needed basis. We are in a cause & effect world.
You don’t get surplus oxygen and bloodflow until you make the demand for supply
You don’t start the digestive process until there is a demand seen from supply of food
You don’t unlock your best self until there is a demand for the supply of your best self
It is through doing more we make this demand for more supply
📜 “To those who use well what they are given, even more will be given, and they will have an abundance. But from those who do nothing, even what little they have will be taken away.” – Matthew 25:29
When you use your time, energy, attention, mind, body, and consciousness well…you unlock more of it’s capabilities
⚔️ “Opportunities multiply as they are seized” – Sun Tzu – Art of War
This is symbolized in the Wizard of Oz
Scarecrow wanted a brain
Lion wanted courage
Tin Man wanted a heart
They got what they wanted because they NEEDED it’s expression during their journey toward the Wizard of Oz
They activated what was already within them, by needing it – making a demand for supply
When they arrived at the Wizard of Oz he simply told them “you got everything you wanted on your way here”
You get what you need, not what you want.
Wanting more blood flow won’t do anything
When you start running then you’ll NEED it – a demand was made for supply
The way create a demand for supply is by doing more
This video by Alex Hormozi illustrates the concept of doing more with an example i’ll quote:
Alex mentions trying to use flyers to get people into his gym
He put out 300 flyers…and nothing happened
He went to his friend who was crushing it with flyers and asked him for some help
The friend asks: “What was your test size?”
Alex: “Test size?? uhh 300”
Friend: “Bruh…we don’t even test with anything less than 5000”
His friend was doing well with flyers because his friend was putting out 100,000+ flyers
We drastically underestimate how much work it actually takes to see results
If you’re into eCommerce, Sales or Marketing you’re probably familiar with funnels which is a great way of illustrating this concept
The funnel does a good job of visually representing just how much is required to get a result
Doing is how we learn to do
To get better at basketball, play basketball
To get better at sales, do sales
To get better at making content, make content
To get better at writing, write
To get better at lifting, lift
How did you learn to walk and talk?
Not through study, but through DOING and emulation of doing.
This is the cycle of growth:
EXPRESSION > EXPERIMENTATION > INTEGRATION > TRANSCENDENCE
Expression & Experimentation = Doing, expressing, attempting
Integration & Transcendence = Iterating on the feedback, picking up on patterns and integrating the lessons to transcend to the next level
Therefore, more expression = more growth
To get better answers, ask better questions
It is through DOING you will get personalized feedback based in reality
This makes your queries and your questions MUCH higher quality
“I did this and this keeps happening”
This is the best kind of question to ask, whether to a person or on Google/YouTube
It’s a specific query, meaning you’ll get a specific answer which you can integrate
Example – “I sent 300 cold emails, but the open rate seems to be much lower than industry average”
In this example his query/ask is very specific and he will find an answer with instructions on how to improve his open rates.
Because he’s clear on what he solution he needs because he knows the problem
He knows the problem because he did the work and ran into a problem
The WORST questions are ones not rooted in any action or feedback from reality
It’s the people who haven’t attempted who ask the worst questions – vague, theoretical, irrational.
You’ll notice people who haven’t done anything yet don’t actually ask questions – they essentially are seeking assurance, confirmation, and permission.
The answer they truly need is quite simple:
Go do something
Just do it
Do More
Going above scope for good measure
To ensure what is desired is acquired do 3-10x what is required
A mistake our minds can make is optimizing to do the bare minimum to conserve time and energy
If a guy has a 3 mile race coming up he’ll train to just barely be able to do 3 miles, totally fried and gassed out at the end of it
Bare minimum to meet the requirements
If you have a 3 mile race, train for 5 miles
If it takes 100 sales calls to hit quota do 160
You get what you give
If you train for 2 miles you develop the ability to do 2 miles
If you train for 9 miles you develop the ability to do 9 miles
The same applies with energy
You will be supplied more when there is a demand for more
Apply the blatantly obvious principle – taking so much action that it would be unreasonable NOT to get the result you desire.
Guys will talk to 1 girl and be shattered when it doesn’t work out
If you interacted with 100 girls it would be statistically unreasonable for you to NOT have a few of them who are into you
This ‘doing more’ is also not solely limited to mean the conversion side of the equation
Doing more also applies to what you do on the other side of the equation
The product, you, the offer, the thing which is being put out here and offered.
Example – most will spend 2 hours making a YouTube video, spend 4-6. Doing more to make it perfect, write the script, edit the fluff
AND put out more videos. This is both sides of the equation doing more
Doing more on the quality side and doing more on the quantity side
Investing MORE time into becoming compelling so you’ll require spending less time being convincing
Apply doing more to both sides of the equation
Apply the above analogy to whatever area of your life you want
The point I am conveying is doing MORE is fully encompassing
Example – doing MORE to becoming more compelling & attractive while ALSO doing MORE ‘lead generation’ for meeting new people
Both sides of the equation…DOING MORE
Work as a remedy for worry
Doing more will give you relief and comfort – work is a remedy for worry
Imagine how you’ll feel if you trained for 5 miles going into a 3 mile race
Imagine how you’ll feel if you did 160 sales calls when only 100 is required to barely make quota
You’ll feel you’re ahead and in control – instead of merely staying afloat.
📜 “The devil finds work for idle hands”
You ideally never want to be bored
Transmute boredom into exceptionalism…what better do you have to do?
Instead of decaying and doing nothing in the purgatory of boredom invest your time into doing something
Do a cardio session, make some content, reach out to some people, do some prospecting, do sales calls
…DO something more than nothing and you will get something
When you do more, you’ll get more
Be careful what you wish for
You should want to do the work so that you’re legitimate within yourself
..legitimate within myself…what?
Here’s what I mean,
If by some fluke, chance, or anomaly you get results without having put in the work
You will lose the results
It’s something i’ve experienced myself when I got results with some luck, talent, and didn’t have to work for it
I took it for granted and it gradually slipped away
Remember, the work works on you more than you work on it
If you don’t do the work, you’re not going to be ‘that guy’ the one who DESERVES results
When you actually do the work and when you do more than what is required
You’ll be grateful for your results
You’ll be secure and confident feeling you deserve your results
You won’t have imposter syndrome
You won’t unconsciously self sabotage
If you don’t do the work, deep down you will know you don’t deserve results
There will be insecurity and worry
Because identity has a lag
It takes time for the identity to catch up
When you do the work and beyond what is required the identity will be aligned – you know you deserve it, you’re actually that guy, it’s who you are
The work chiseled character traits into your identity – it’s solid
Who doesn’t put in the work will have a similar fate to most lottery winners – losing everything
Easy come easy go
Don’t wish for shortcuts
It is the work, it is doing more, which molds you into who you desire to become
Take More Shots, Do More
No matter how talented, gifted, attractive or skilled you are…
The formula remains the same
To get more you must do more
You will never have a 100% conversion rate
You will never have a 100% at bat
You will never score 100% of the shots you take
Here is a secret about top scorers
They also are the ones who TAKE the most shots and MISS the most shots
3014 shots – 461 goals = 2553 missed shots
Messi’s numbers are very similar
Even the 2 best players in the world cannot escape the law
To get more you must do more
They score the most, because they also shoot the most…meaning they also miss the most
The guy sending 200 cold emails a day will score more clients than the guy sending 5
If you’re getting no results, bare minimum results, average results, or even good results
You simply are not doing enough
Complexity, nuance and all the fancy stuff comes into play at the top 10-20%
Who gives little gets little
Who gives a lot gets a lot
When you do more, you’ll get more
