Check out this chart
This comes from Bob Bly’s book “How to Create Irresistible Offers”
You’ll see being brand driven is the most expensive way to get a sale, and being offer driven is the least expensive way to get a sale
Example of being offer driven is: “Roofers in Houston – we’ll add 10 new projects a month to your business using Google Ads”
Example of brand driven: “Free report on the Houston roofing market forecasts”
The brand approach is putting out things indirectly related to what you offer – trying to educate, build a relationship, so that hopefully they’ll come through and convert
The offer approach is putting out what you have to offer – any advancement in the conversation from that point is under the premise of your offer
Interestingly, this same dynamic appears in dating
Many opt for the brand approach – never stating your intention, breadcrumbing, leaving hints for them to pick up on, endless indirect chit chat
Maybe he’ll get her Instagram – post some stories hoping she replies to his stories, he’ll reply to her smoothie picture stories – but won’t ask her out directly
Unless a damn red carpet is rolled out with blatantly obvious signs
…he won’t do anything, and so he is essentially just ‘building his brand’ in her perception throughout his many hours of doing this.
Similar to the diagram above this brand approach is very expensive
Spending A LOT of time, energy, attention, and mental bandwidth to essentially orbit and hover in her awareness…hoping that something comes of it
Whereas the offer-driven approach is from the jump leading with the offer
State your intention, let her know you’d like to go out sometime
Like the diagram above, this is the least expensive way to ‘get a sale’ – you won’t be SPENDING loads of time, energy, attention, etc beating around the bush and orbiting hoping something comes of it
But here’s the thing…
There’s a time and place for branding
That time is at a point of SCALE
When you already have clients/customers, when you’ve already got a solid amount of cash coming in – then it makes sense to begin putting out brand content to nurture the next round of clients and customers and build out a more leveraged system for attracting in clients
Marketing/Branding is a lubricant not requirement
Building that brand helps to make future sales easier and more seamless
Similarly, having a solid social media profile (your brand) will make dating and initial attraction easier – however it IS NOT a requirement, it just makes things easier
When starting off? You want to be DIRECT and making offers to your market.
Back to the dating comparison – this is the equivalent of building out your social media profiles, now those story replies coming in are essentially just ‘pipeline’ (pun intended)
However when starting off…that’s not the game to play, that’s the longer term brand play, the more leveraged play
The offer-driven play is the immediate starting ground
Just go talk to her, make your intention clear, let the chips fall where they may
Time Warping
This understanding gives you the ability to warp time and bend reality
You’ll see most monetized content creators will post for YEARS…then begin selling some inexpensive product to monetize
Pulling in about $3-5k/month after MONTHS AND YEARS of building up a audience
That is the brand-first approach
The offer-first approach warps time
Getting to $3-5k a month happens IMMEDIETLY by making offers and selling
There mere act of validating your idea IN ITSELF will bring that $3-5k/month because you’re validating through the metric of sales made, the most important and true metric
(vali-dating) to validate is a dating process
Similarly in dating – forget the little ‘signs’ like the eye contact here and there, the little hair/outfit fixing
….did she say yes to going on a date with you or no? That is the most true metric
Imagine that…
Leading with the offer, validating it (while getting paid and using sales as the validation metric), THEN bolting on the marketing around what you know is validated….THEN bolting on branding and long-term pipeline strategies
Most get it backwards
They start with branding and marketing (friendzoning themselves)
Tons of content, educating, a bunch of indirect things…then hopefully, maybeeeeeee some of them will convert
This is the difference between guys with 4k followers doing $40k/month
and guys with 40k followers doing $4k a month
It’s that simple inversion
and this time warping effect is equally as prevalent in the dating market
The brand-driven indirect types will spend MONTHS even YEARS replying to her stories, having little conversations with her about nothing – being in the friendzone hoping to one day convert
With the offer-driven approach, heck…that same business day something can be going down.
Time warping
So simply put…
Just make the damn offer
Now…for getting laid, that’s not my niche on here
But for getting paid, we will be going into some of the keys on how to make offers, validating things with sales and what that looks like in practice
Stay tuned
(go make some offers and do some vali-dating)
